Aug 15, 2021
On Instagram? Make Sure Your Brand Tracks These Metrics
Instagram marketing is an increasingly important marketing channel for brands of all types and sizes, from Fortune 500 companies to small businesses and everything in between. While most marketers have expanded their thinking beyond the ...
Read MoreAug 12, 2021
3 Micro-Moments Every Marketer Should Know
Searching for information on your smartphone can lead you to make purchases in ways you might not have imagined, whether it is food, entertainment, travel, or something else. While early search engines were built to deliver relevant resu...
Read MoreAug 09, 2021
3 Elements Businesses Need to Create an Internal Supplier Diversity...
Supplier diversity has been a trending topic for the past year, and it's showing no signs of slowing down. And rightly so, it is a great way to bring much-needed business to minority-owned businesses and help bring them into the mainstre...
Read MoreJul 06, 2021
Check Your Website! 9 Things Thought Leaders Need to Consider
If you want to stand out in today's busy online world, your website should be a home for your personal brand. Thought leaders are individuals with something of value to share with the world, and that means you need to be great at communicating w...
Read MoreJun 29, 2021
Here Are 3 Simple Ways to Engage with Millennials On Social Media
Millennials are one of the most sought-after consumer groups in today’s marketplace. These consumers respond very well to social media and various digital marketing tactics, which has put them at the forefront of many marketing strategies in...
Read MoreJun 22, 2021
Public Relations: The Key to Getting Your Brand Recognized
Public relations remains an important part of businesses and brands. It is the process of establishing a mutual line of communication to an audience or group. This is essential when trying to build trust between a company and its audience. This ...
Read MoreJun 22, 2021
6 Result-Oriented Tactics for Cause Marketing Campaigns
A lot of businesses love to give back. They do this in various ways but one of the most popular partnerships is cause marketing, sometimes called cause-related marketing. It provides a partnership opportunity between for-profit businesse...
Read MoreJun 08, 2021
Make the Move to Boost Your Credibility as A Thought Leader
Becoming a thought leader in the world of entrepreneurship is challenging for anyone. Being thought of as an expert is the holy grail for any entrepreneur. Potential customers start flocking to you, and you can even command higher paymen...
Read MoreMay 20, 2021
4 Things That You Should Do as a Content Marketer
Are you using content marketing? If you are not, we can guarantee that you are already missing out on potential customers. Every brand should be thinking about content marketing. That’s a tricky sentence to say because it means that you ne...
Read MoreApr 15, 2021
4 Reasons Why Multicultural Marketing is Important
Marketing in the United States is a tricky thing. By and large, if you’re using English to communicate with an audience there will be no issues—there are no legal or linguistic roadblocks disallowing targeting your audience based on ...
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