Apr 14, 2022
The Multicultural Marketing Guide for Social Media
Since the noteworthy cultural disruptions of the past two years, multicultural marketing has become an important tool in connecting brands with consumers of all cultures, ethnicities, and backgrounds. While the United States has long bee...
Read MoreApr 11, 2022
3 Website Must-Haves That Make Your Business More Appealing
Running your business from your website is the definition of freedom that many entrepreneurs dream about. You can be anywhere and still manage your store, follow up with clients, and continue to receive new orders. However, as your...
Read MoreApr 07, 2022
4 Good Reasons Why Social Media Contests Are Awesome
When we spend a lot of time on social networking sites—be it TikTok, Instagram, Facebook, or any other platform—we’re bound to encounter social media contests. Social media contests are a fun way to engage with ...
Read MoreApr 04, 2022
3 Great Ways To Engage Latino Consumers
Successful companies know that having a clear understanding of the relevance and importance of the Latino community is key to making their brands stand out from the rest. As Latinos continue to reshape the American consumer landscape, th...
Read MoreMar 31, 2022
5 Tips For Successful Content Development
Content creation can seem like a daunting task, especially when there are so many influencers pushing out more content per day than you could possibly read. Maybe you are still in the stage where you are writing for search engines. If not, then ...
Read MoreMar 28, 2022
A Beginner's Guide to Choosing Your Brand's Logo Type
Logos are the most essential part of any brand’s identity. A logo’s purpose is to represent your brand so that your customers can recognize and connect with it. Before you put pen to paper (or finger to keyboard), tak...
Read MoreMar 24, 2022
3 Effective Ways To Drive Sales Using Social Media
Companies that use social media to nurture and convert prospects into customers experience higher customer retention rates, lower cost per lead, and a better return on investment. Your social media channels are calling cards for your business. The...
Read MoreMar 21, 2022
6 Tips For Marketing To Millennials That Actually Work
Millennials are the largest living generation in the United States, and it’s also one of the most important generations for marketers to understand. With every new piece of research comes a new slew of tips and tric...
Read MoreMar 17, 2022
How to Create a Brand Story That Attracts Your Ideal Customer
Brands like Coca-Cola, Burt’s Bees, and IKEA are great at telling a story through their products, marketing campaigns, and interactions with customers. And it’s no wonder why. Brand storytelling is something t...
Read MoreMar 14, 2022
Email Marketing 101: How to Start a Newsletter
Newsletters are one of the best ways to reach out to a large number of customers at once, but they’re also a great way to build a relationship with your customers and keep them coming back for more. Newsletters also allow y...
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