You are an entrepreneur. Your time is valuable. You have a lot to get done, and you want to make sure that the things you do are working for you. But how do you show your audience what it is that you actually do? How can you convey the essence of who you are and what you do in a way that isn't just "another boring picture of me working on my laptop"?
The answer: photography! A good photo can help tell the story of who you are and what makes your business unique. It can also help with branding, and make sure that your audience knows exactly who they are dealing with and why they should trust you. That is why our team at Crowned has put together a list of branding photographs that every entrepreneur should have.
If you’re an entrepreneur, you know that the key to success is building relationships. The more people you can connect with, the greater your opportunity for success. But how do you get in front of those people? One way is through your personal brand. Your image and reputation are important factors in how people perceive you as a leader, so it’s important to put your best foot forward in all situations. That includes having a professional headshot taken for use in your online profiles and social media accounts.
Life is a huge part of being an entrepreneur. And it's important to have lifestyle photos that show off your personality and lifestyle. A lifestyle photo is one that shows a behind-the-scenes glimpse into your life as an entrepreneur. It could be anything from a picture of your office to a selfie at home in front of your coffee machine. The key is that it shows who you are beyond the business persona you show off in professional shots. The most successful small business owners know how important it is to have great lifestyle photos for their business website, social media profiles, and email campaigns.
Behind the Scenes
The best behind the scene photos are candid shots that show your brand's true personality. They can be used as part of your social media strategy, in blog posts, as part of a giveaway prize, or even in email marketing campaigns. Behind-the-scenes photos are a great way to share with your audience that you're human and not just a business. They show what life is like for the people who work for your brand and how they interact with each other. People are more likely to connect with authentic content, which will help build trust between them and your company.
Entrepreneurs are constantly on the move. They're pitching investors, meeting with clients, networking with other entrepreneurs, and working on their own projects. They're also constantly taking photos. These photos serve as a reminder of the work that's been done and the people who helped make it happen. But many entrepreneurs don't realize how important it is to have good photos of client interactions. These are the moments where you establish your credibility as a professional, so you want to make sure you're documenting them well. Documenting client interactions is a great way to show potential clients what they can expect when working with your company. It's also a great way to remind yourself how fun it is when everything goes right!
When you're browsing the web, you probably notice that some sites use a lot of detail shots. The detail shot is a photography style that's used to show an object or product in its entirety. It's also called a macro shot or close-up. A detail shot is often used to highlight the finer points of a product, such as texture and color. Detail shots are great for adding some visual appeal to your website and social media feed, as well as giving your audience a glimpse into what makes your business unique.
Interiors and Exteriors
Sharing photos of your business's interior and exterior can give people a better sense of your company. If you’re working from home, it can show the world that you’re still working hard even though you don’t have an office to go to each day. If you’re a freelancer, it can show that you work on-location with your clients (which can be really impressive). If you run a store or restaurant, it can show that you have a physical space people can find easily and visit in person. A photo of your business and/or workspace shows what kind of environment you create for yourself — and that's something that's important for clients to know before they hire someone like you.
You may have heard of the saying, “A picture is worth a thousand words.” Images can be powerful tools that can help you sell your products online. These days, people are looking for more than just a description of what you’re selling. They want to see what it looks like and how it will fit into their lives. When they see a well-crafted image, they start to imagine the product in their hands. This can be the difference between them buying from you or going to another website.
Working on a Laptop
When you are working on your laptop, you are always in front of a screen. It is a great opportunity to use easy-to-access props like coffee mugs or pens to add some variety to your branding photos. If you don't have any props handy, try using different backgrounds or colors for each photo! Use these photos as social media posts, blog posts, or even standalone websites—the possibilities for how you can use them are endless!
Remember, your photo is the first and perhaps most important point of contact that people have with your brand. It should represent who you are as an entrepreneur and the core values of your brand. To make an impact, you should take the time to choose the best photos for you and your brand.