You are spending time and energy on your digital marketing strategy, but do you know which elements are working? Which elements are not? How do you find out? Digital marketing analytics is the cornerstone of modern marketing. Knowing what is and is not working allows you to ensure your time spent on digital marketing is time well spent. Marketing analytics tell you who, when and how customers interact with your business online. Digital marketing analytics help you understand, then improve, your performance across digital marketing channels and devices that include web, mobile and social media. Without the ability to measure performance, you will have no way of knowing if your digital marketing activities are delivering enough value to justify the time and resources spent. Here we will break down the three most important analytics to pay attention to so you are making the most effective content decisions.
#1: Email Newsletters
The number of newsletters you send is in fact an important metric to consider. However, the real trick when it comes to measuring the success of your email newsletter marketing efforts is not the number of emails you send, but the number of clicks that you receive on a link contained within that email. Trying to measure the success of your email newsletter marketing campaigns by simply looking at the number of newsletters you send out per month is too simplistic and will cause you to miss what really matters, which is how many people read your emails, take action and buy your product. Before you start measuring the effectiveness of your email newsletter marketing efforts by just looking at how many newsletters you send out per month, make sure that you have a clear and well-thought-out plan. Your plan should include what day and time you are going to send out each newsletter, a brief outline of what topics will be covered in each newsletter, who will be sending out those emails, and what actions they want those on their list to take. Once you have created a well-thought-out plan, it is then time to measure how successful your campaign has been.
#2: Website Metrics
Many businesses are affected by the performance of their online business, but how do you know how well your website is performing? Website metrics help you measure the performance of your website. They are used to determine if a Web page is worth keeping or if it is time to redesign or rebuild the page. Website metrics can also be used for analytics and determining who your target audience is, as well as to measure the effectiveness of your site. If you want to increase traffic to your site, you need a way to track your progress. Getting website metrics is really important because it allows you to measure your progress. If you are trying to build a successful eCommerce business, getting website metrics is absolutely essential. You need to know whether or not your efforts are paying off and if they are not, then you need to change something so that they do. (If you do not measure it, you cannot improve it!) There are lots of tools out there to help you monitor your traffic, but Google Analytics is the gold standard. It is free, it is easy to install, and with just a little bit of training, you can learn how to use the data to manage your site effectively.
#3: Social Media Metrics
Social media is a powerful force in the marketing world. The role of social media in your online marketing efforts can be complex, but it's critical that businesses do not underestimate the value of this free marketing channel. Your customers are there, so you need to be there too. Truly understanding how social media can benefit your business requires a good measurement strategy. However, it can be difficult to measure the effectiveness of your social media efforts. Social media metrics can help you determine the success of your social media marketing initiatives and act as a guide for future projects. The two main social media metrics that you will likely be interested in are reach and engagement. Reach is the number of people who are exposed to your content on a daily basis, and engagement is how many people actually interact with your content. Each of these metrics can give you insight into how engaging your content is and how effective it is at connecting with your audience.
In conclusion, you will always want to measure your metrics for digital marketing. It is important to measure in order to manage your business the way you want. Knowing the metrics of your business will help you make better decisions and set objectives that matter to your company. The key is to not only measure the results but also what went wrong and how you can fix them if they need fixing.