When you face a problem at work, and someone offers to help you, what do you expect that person to do? You probably want them to think logically and solve the problem. The same is true when you're building your business. Give it the attention it deserves by growing with a digital strategy, and you know the results will come. It is no longer possible to have the best of both worlds - offline and online. The good news is that you can reach people beyond your community through the Internet. The bad news is that it takes effort and a little bit of know-how to do it right. And if you aren’t careful, you could wind up paying for something that does nothing to benefit your business.
Read on to learn what a digital strategy is and how you can put it into practice with success!
What is a Digital Strategy?
A digital strategy is a plan for using technology to achieve business objectives. Its purpose is to help you achieve your business goals by using digital tools, like the Internet and mobile devices. The strategy includes the goals and objectives of the organization, how it will use digital tools to reach these goals, and how it will measure success. The digital strategy can be thought of as a framework that guides all the activities related to digital marketing and online presence. A good digital strategy also serves as a guide to decision-making across an entire company — not just departments involved in digital marketing. With a concrete plan, you can make more informed decisions about what to do with your existing resources and prioritize your efforts based on measurable goals.
There are numerous digital strategies you can use to drive results for your business. Here are the best!
- Establish a strong social media presence.
Establishing a strong social media presence is great for your digital strategy, but it can be tough to know where to start. The best way to build a social media presence is by identifying your goals, defining the voice and tone of your brand, and creating a strategy to measure its success. Social media should be an organic extension of your brand.
Social media is about being accessible, so it's crucial that you provide value to your customers by responding to questions and comments in a timely manner. Don't just respond; do it with a positive attitude and engage with your audience. You're not only answering their questions; you're also building trust between your company and customers.
It's also essential that you respond appropriately when someone shares something negative about your business or brand on social media. This is an opportunity for you to demonstrate customer service and show how you handle issues. If the issue was caused by one of your employees, make sure that you handle it internally before addressing it with the customer using social media.
- Publish a weekly blog.
One of the best things you can do with your blog is publish content regularly. Find a schedule that works for you. Whether it's once a week, twice a week, or even three times a week, stick to your plan and post on the same days of the week. Your readers will come to expect your content, and as a result they'll keep coming back.
The best time of day to post isn't an exact science. It depends on your audience and what they're doing with their day. Some people prefer to read blogs in the morning when they're starting their day; others may be at work during lunchtime and prefer to check their blogs then. You'll have to take some time to experiment and see which days and times give you the most traffic.
Once you find a schedule that works for you, stick to it, but don't be afraid to mix it up from time to time. If your company is out on a holiday or business is too busy to blog for a couple of weeks, don't worry about it! Just make sure you plan ahead so you don't go too long without updating your site. If all else fails, just remember that posting something is better than posting nothing at all.
- Leverage the power of search engine optimization (SEO).
Search engine optimization, or SEO, is a powerful way to get more business. You might not have heard of it before, but SEO can help you get more customers online. It's a skill that can bring great benefits to your company if you know how search engines work and how to use them.
Tens of thousands of people search for things online every day. They use words to find information and products they need. If your business is set up well on the Internet, people will find you when they're looking for something you offer. Search engine optimization helps your website rank higher in search results so more people will click on it when they search for products or information related to your business. The more people who click on your website, the more potential customers you'll have for your business.
Search engine optimization is just one part of digital marketing. SEO is about creating content and making it easy for people to find on search engines like Google. Digital marketing means using the power of online platforms to promote your business and grow sales. It includes social media, email marketing, and even blogging. When you put these strategies together, you'll be able to connect with new customers in fun and exciting ways that make it easy for them to buy what you offer or learn more about
- Create a lead magnet.
A lead magnet is a must-have tool for your digital strategy. The lead magnet serves as an incentive to compel people to take action. It's the first step that you take towards establishing trust with your readers. Many marketers use lead magnets to attract new subscribers, and then send them emails with valuable content like blog posts and reports.
Often, the more time someone spends interacting with your business, the more likely they are to become a customer. For example, if you run a health and wellness website, you could offer a downloadable ebook with workout tips. But this sort of giveaway is really only appealing to people who are already interested in physical activity. If you're starting from scratch, you might want something that appeals to a broader audience.
Lead magnets should always be relevant to your business and provide value to your audience. The lead magnet doesn't need to be super elaborate; it just needs to be valuable enough that people will want to sign up for your mailing list. And when you create something valuable, you'll build the kind of trust that leads people to do business with you.