Millennials are the largest generation in the workforce. They drive trends, and they make up a large percentage of the population. Yet, they are too often overlooked when it comes to marketing to them. Some companies take this generation for granted, others don’t even know how to market to them. But one thing that is certain is that millennials are an important group of people to keep around you and on your website. This generation is not only the largest population in the world right now, but they are also the most diverse. They have so many characteristics that make them easy for you to target and very important to keep around on your website.
There are many things that you can do to attract millennials to your website, but it all begins with understanding what makes them tick. Millennials have grown up in a digital world, so it is important for you to understand their needs and desires when it comes to online shopping. These consumers want more than just a good deal; they want information, too. It is not enough to just make a website anymore. If you want to attract millennials to your website — and keep them coming back — here is what your website needs:
#1: Have a Call to Action
If you want to increase your conversion rate with millennials, you should try using a call-to-action on your website. Millennials are very likely to respond to a call-to-action if the design is appealing and if it gives them a voice. In order for the call to action to work, you will have to spend considerable time and effort designing them properly. Make sure the call to action is clearly visible. Since millennials tend not to read a lot of text, you will need to make sure that the call-to-action features a large button or image that can easily be seen on your website. People who visit your site will click on anything that stands out. If they cannot see the whole page at once, they might miss the call-to-action altogether.
#2: An Attractive Website
With the advent of technology, there has been a vast improvement in the way websites are designed and the way they look. Millennials are used to seeing the new web design innovations and thus have higher expectations of what a website should look like. You cannot just say that your website looks good, you need to be able to back it up with actual proof. Good web design draws in potential customers, keeps them on the page, and makes it easy for them to find what they’re looking for. If you are thinking about selling your products online, you need to also make sure that your site is responsive and easy to use on all devices. According to Google's research, more than 55 percent of consumers want a mobile-friendly website if they are going to purchase from your brand.
#3: User Reviews
Millennials do not buy into traditional marketing messages and tend to be skeptical about brands and products. But they love social proof - or peer reviews as a form of validation. This is why you should ask your customers to review your product or service, or even better is to ask them for a testimonial. Not just because this will help you gain new customers, but also because this will help you earn the trust of those millennials who are still skeptical about your brand or product. Your millennial customers are very open about the things that they like and dislike, especially on social media platforms like Facebook, Twitter, and Instagram. If they have good things to say about your business, then you should definitely let others know by sharing their posts on your other social media accounts. Treat your millennial customers right, and they will gladly give great reviews and testimonials about your brand or product.
#4: Videos and Social Media
Many millennials are visual. They prefer to see things rather than read them. This means they might be more inclined to visit your website if you add video clips and images that relate to your products or services. Videos work better than text or images for this generation as they are more interesting and easy to comprehend. You should also consider putting a video on your homepage as it is more engaging than just text and images. This can be done by using YouTube videos or videos from your own website's server. To draw them even more you could use social media too as it is one of the most popular sites among millennials to share ideas and important information.
Millennials are extremely tech-savvy and are constantly on the lookout for something that appeals to their interests. But with tech skills comes a certain amount of online presence, and that is what marketers can't ignore. They do not want to be spammed with content that they have little interest in. This makes it even more critical that you provide them with a personalized experience. It is a well-known fact that personalization is the only way to get real results in internet marketing, and it's no different when it comes to landing page optimization. In fact, they are twice as likely to share their personal habits, preferences, and contact details. So, if you offer them a personalized web experience from the get-go, you can win their trust and loyalty by giving them exclusive access to your products and services.