Social media has earned a reputation in recent years for being saturated. That is, users are having more and more trouble finding things to engage with on social media platforms. Every now and then, however, a new social media platform launches that’s able to offer a fresh experience that causes a lot of initial excitement, in much the same way that Twitter or Instagram was able to do when they first launched.
What’s different today is that we’re seeing more of these platforms launched — and failing. For every success story like Instagram or Snapchat, there are several examples of failed new social media networks like Ello or Peach that have disappeared entirely from public view. Users are pickier than ever, far more sophisticated in the way they interact with social media platforms and it takes quite a lot to catch their attention. People move from platform to platform, sometimes seeking novelty but more often just seeking something that works better for their needs.
Today, Clubhouse, an invitation-only audio-chat iPhone app, has emerged as the newest social media platform. Clubhouse is a simple, but amazing, app. Rather than using text or animated gifs to converse, like most other social media apps, you simply speak and listen. This allows users to participate in a more genuine way by forcing them to be present, open with one another, and allow the conversation to flow organically. It’s literally only an audio feed so it cuts out all of the distractions of other popular social media apps—and marketers can reap the benefits.
Here are benefits of using Clubhouse to share your message and increasing your following.
Whether you are a large corporation or an independent business owner, it is essential to establish your brand as a thought leader in your niche. You will keep people’s attention if you make them want to hear what you have to say. It is a known fact that bloggers, journalists and authorities in general are considered as thought leaders. This makes sense, since the point of publishing content online is to build awareness for your product or brand.
Create your own Clubhouse room so that you can discuss relevant topics, host panel discussions, and collaborate with other experts to share your insight and value with your followers. Connecting your Twitter and Instagram accounts to your Clubhouse account is a great way to integrate your social presence. It will make it easier for people online to find your brand, learn about you, and get more information on how they can connect with you. By connecting all of these accounts, it also helps you with brand identity.
Social media has made it easier for brands to connect with their potential customers at a time when people are looking to be engaged. Clubhouse allows you to connect your social media accounts and share real-time activity and content with your community. You can do this by letting them know you are live, or by telling them about something awesome that you are doing. Let’s say you find a new app on the App Store or a must-have product from Amazon, and you want to share it with your followers.
Up until now, you would have to resort to sharing it on Facebook, Instagram, or Snapchat, firing out your message across millions of others in the hopes that they happen to see it. With Clubhouse, you can create a club for this exact purpose. It is like sharing something you found on the Internet with an audience of only the people who care about what you have to say. Not to mention, it is a place for open conversation — there is no moderation, so you’re free to speak your mind.
Clubhouse makes social listening simple and fun. The way that Clubhouse approaches social listening is a refreshing alternative to the competition. Instead of trying to be everything to everyone, they have chosen one really cool thing and done it really well. Their interface is distinctive and much more polished than you will find elsewhere. The platform enables you to connect with influencers from various industries and gain insight into the conversation happening around your brand or product.
In addition to this, Clubhouse also provides its members with a toolset that can help them track their progress, publish and engage with people inside their room. Plus, the platform features all types of content that addresses multiple interests of consumers-from finance to sports and everything in between. Every week, over 1 million users come to Clubhouse seeking insights, inspiration, and information.
Build Your Network
Clubhouse definitely brings a different twist to the social media platform while remaining a social network app for professionals. Clubhouse provides a place to connect with like-minded professionals, grow your network in a community of peers and create opportunities for collaboration. This means that you can connect with anyone from freelance and small business owners to influencers and executives. It provides one-on-one chats with other like-minded individuals who offer advice, feedback, and potential clients in exchange for you doing the same for them.
Networking is no longer the “repetitious handshaking” exchange that happens at conferences, but an open invitation to meet new people and create meaningful relationships in a way that’s streamlined and casual. This creates more chances for you to network with people you normally would have brushed past at an event. Instead, the app is simple and to the point. It’s all about connecting with people through meaningful conversations. With a strong focus on networking, this may be an app to add to your professional repertoire.