Branding is a very important aspect of your business—it’s how you approach everything from product development to customer service. It can help define who you are and what you stand for, making it easier to market your products or services. That’s why many businesses choose a complete branding overhaul when they need help. Is that something you should consider? The answer depends on the current situation at hand. Some companies have been so successful with their rebrand efforts that they have even changed the way people view their industry as a whole.
But is a complete rebrand really necessary? In most cases, the answer is no. You can usually fix your branding problems by refreshing your existing identity instead of starting from scratch. This process involves taking an honest look at how people perceive your brand and then using those insights as inspiration for new design decisions that reflect what customers want most from your business today.
Rebranding and refreshing are two words that are often used interchangeably. But they’re not exactly the same thing. In this article, we’ll explore the differences between rebranding and refreshing a business and why it’s important to know the difference.
What is rebranding?
Rebranding is the process of completely changing the image of your company. It’s a big deal, and it can be scary to think about how much work goes into it. But let’s get back to basics for a second—what exactly is rebranding? Basically, rebranding is when you take an existing brand and give it a makeover. This can involve changing the name or logo of your company, or changing some other part of its identity like its color scheme.
When you rebrand, you’re trying to change some aspect of your company that isn’t working for you anymore, or maybe hasn’t worked in years. A lot of times this means that there are certain things about your business that aren’t quite where they should be—and you want them to be better!
For example, maybe your website needs a complete overhaul because it doesn’t reflect how great your company really is. Rebranding can be a difficult process because it involves changing everything about your company. It's not just about making a new logo; it's about making sure your name is memorable and easy to spell, your products are in line with your new vision, and your website looks modern and inviting. It can be hard to know where to start when it comes to rebranding, but with the right plan, you can change your company's image in no time.
What is a brand refresh?
You might be wondering: "What is a brand refresh?" A brand refresh is essentially a redesign or an update to your current logo. It can be as simple as changing your font, or it can be a complete overhaul of your brand identity. It's also sometimes called rebranding. The purpose of this process is to ensure that the way you present yourself to the world stays consistent and recognizable over time so that customers know what to expect from you.
It's important to know that a brand refresh does not mean starting from scratch and creating an entirely new identity from the ground up. Instead, it's about looking at the current state of your brand—what it stands for, who it appeals to, what its message is—and making sure that all of those things are still consistent with your overall mission and values.
A brand refresh is also an opportunity to improve on things that may have been overlooked during the original design process: maybe there are some colors that no longer feel right; maybe there are some elements that didn't work out so well but could be improved upon; maybe there's something missing altogether and needs to be added in order to make the whole thing feel more cohesive.
The key takeaway should be that rebranding is generally a long and tedious process, whereas refreshing your brand is much more simple and more effective. Rebranding can be great if you want to give your brand a complete overhaul or cement your brand's personality in the minds of consumers. But if you're simply looking to update your brand to reflect new products or target markets, refreshing your brand will get you where you need to go in just a few steps.